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Brains of Steel

My Work

I've been fortunate to have the opportunity to contribute to the stories of some of the world's best known brands. These are a few of my favorite creative and strategic projects. 

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  • Integrated Campaign
  • Books
  • Strategy
Supporting Matthew Sweet: I Can Appreciate That

Supporting Matthew Sweet: I Can Appreciate That

For decades, Matthew's music and presence has been a gift to so many. Now, as he works to recover from a severe stroke, we have the opportunity to give back. The very least we can do as fans is use whatever resources we have to support each other in times of need That's why...

Donations

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CURE Childhood Cancer: I Can Appreciate That

CURE Childhood Cancer: I Can Appreciate That

Together, in a spirit of Gratitude and Appreciation, we can all help CURE Childhood Cancer!

Uncategorised

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I Can Appreciate That (copy)

I Can Appreciate That (copy)

A memoir of autobiographical essays by author Steven Crane

Books

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Thrivent

Thrivent

National brand campaign targeting Christian-minded financial professionals.

print, digital, website

Integrated Campaign

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The Ritz-Carlton

The Ritz-Carlton

Global website for the world's premier luxury hotel brand.

digital, Commerce Website

Digital

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The Home Depot

The Home Depot

Enterprise-wide employer brand campaign for America's leading home improvement retailer.

print, digital, website

Integrated Campaign

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Dick's Sporting Goods

Dick's Sporting Goods

National recruitment campaign to attract new associates in roles corporate-wide, developed to complement existing consumer-facing branding.

print, digital, website

Integrated Campaign

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Arch Chemicals

Arch Chemicals

Corporate overview brochure

print, collateral

Print

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UnitedHealth Group

UnitedHealth Group

Creating a unifying employer brand for a Fortune 10 healthcare giant with several diverse business units worldwide.

Strategy, Employer Branding

Strategy

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Ecolab

Ecolab

Global recruitment brand campaign

print

Print

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Gypsum Management Supply

Gypsum Management Supply

Content development, coordination and optimization across multiple sites.

digital, website, content strategy

Digital

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Staring at the Ceiling

Staring at the Ceiling

A work of literary fiction, this dark coming of age tale is the debut novel from Steven Crane.

Books, Author

Books

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Pharmacyclics

Pharmacyclics

Career website for pharmaceutical research and development innovator.

digital, website

Digital

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The Home Depot

The Home Depot

Developing a new employer value proposition and supporting creative for America's home improvement retail leader.

Strategy, Employer Branding

Strategy

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UnitedHealth Group

UnitedHealth Group

Brand campaign inviting fellow visionaries to join various units of the global healthcare leader.

print

Print

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HIT Entertainment

HIT Entertainment

Bob the Builder: The Knights of Fix-A-Lot promo

digital, Broadcast

Digital

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The Maker's Diet

The Maker's Diet

The 40-day health experience that will change your life forever. Written by Jordan S. Rubin, N.M.D., Ph.D.

Books, editor

Books

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Sustaining the Caffeine Advantage

Sustaining the Caffeine Advantage

The Science of Sustained Energy, Exercise and Fat Burning Written by Dr. Jose Antonio

Books, editor

Books

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Rock Solid Parenting

Rock Solid Parenting

Secrets of an Effective Parent Written by Dr. Lenore Lawson Doster, MA, PsyD

Books, editor

Books

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